Storytelling Marketing Ideas for the Holidays 2020

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They’re finally here, the 2020 holidays, and we’re not just Elf-level excited because we love the holidays, we’re also jumping for joy because the holiday season means we’ve almost survived the giant trauma bond that’s been 2020 (break out the bubbly). That in itself is something to celebrate…

To give your audience what they want, you have to know what they want. To do this, you have to know who they are…what motivates them? What do they need? What would make their day easier? How could their lives be more relaxed? Marketing isn’t really about selling an object or a product or even a service; it’s about the outcome. The story should reveal the solution to the problem your audience did or didn’t know they had.

The story should be one that your audience easily sees themselves in (hence the need to know what their needs and motives are), and what’s more, it should move them. For example, say your audience is a single working mom who doesn’t have time to shop for her kids for Christmas. You see the empty Christmas tree. Here, your storyteller marketing campaign shows a mom who is just like her but who is getting her shopping done by swiping and clicking her way through your Instagram store. In the end, the happy mom receives her packages and your audience sees a tree laden with presents. Problem, solution.

Storytelling Marketing Ideas for the Holidays 2020

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